SEO Tips for E-Commerce Websites

01 Dec
2017

SEO of E-Commerce website is not same as the normal website. There are so many things that you need to put on your mind before start SEO of E-Commerce website. You all need to pay special attention to all the technical factors, before creating backlinks.  These all technical factor are very helpful for E-Commerce Website SEO. After doing all these tasks your website search visibility and ROI will increase.

Here is a complete checklist for E-Commerce website SEO.

1. Ensure Search Engines Can Find Your Site

Website indexing is very important to get a good rank. Without proper website indexing, no-one will able to get a good rank. Before start SEO of E-Commerce website, e you need to check proper indexing of your website. You can check it as: site: yourdomain.com

How Search Engines Can Find Your Site

After check website indexing you need to categize all page of the website. You need to define which page you want to index or not. If you want to remove some page to index. You can block it with help of robots.txt.  You also need to define property website. That you can define with help of sitemap.xml. Create the sitemap and submit it to google webmaster tools. After doing this, your website will properly index.

Site Errors

Site Errors are also an important part of website indexing. When you submit your website to google webmaster tools. After your website crawl. Many errors you see in google webmaster tools. These all error are also related to your website indexing. You need to check it and remove all these errors.

2. Check Your Site Speed & Responsiveness

Website speed and responsiveness is a very important ranking factor. If your website is not mobile device friendly than you will be not able to rank on a mobile device. First of all, you need to check all your website page with help of mobile-friendly test tools. This tools will tell you how your website show on mobile device. Also, check your website design is responsive or not. If it is responsive than check it all device how it shows on. Also, add meta tag viewport of head section website.  Code is below

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

After check responsiveness of website, check website page speed. You can you google page speed insights to check website page speed. Implement all the suggestions that were provided you with this tools.

3. Include Your Target Keywords in the Most Important Elements of Your Web page

Include target keywords on the website is very important. If you are not done in the proper way then you will not able to rank in search engine.  Here we talk about some way to add your targeted keywords on website and rank well.

Title Tag: Add your main keywords in title tag. One thing that always remembers before add keywords are keywords always related to the page. If your targeted keywords are not related to your page you will not able to rank on good positions.

Meta Description:  After adding your targeted keywords on Title, add it on Meta description in the sentence from. You can also add you’re secondary as your main keywords.

H1 Tag:  Now add your keywords in the H1 tag. But not use exactly for your keywords. Add it in heading from of page.

Main Content Body: Add around 400 words of content beneath the main heading (H1) and include all your primary and secondary keywords in it.

H2, H3 and Other Heading Tag: Add proper subheadings then use variations of your main keywords in these sections. It is necessary to provide an outline of your main content as it helps Google to better understand your page.

Alt Attribute: Use proper alt text for every image used in the page because search engines get an idea about the image by reading the contents of the alt attribute. For example, if you are using an image of chocolate cake then provide an alt tag “chocolate cake” to it.

4.Fix Duplicate Content Issues

Duplicate content is a major concern when it comes to optimizing e-commerce sites. Use tools like Screaming Frog and Siteliner to prepare a list of all the pages that are having duplicate content. Once you have a list of duplicate URLs then Disallow the affected URL parameters using robots.txt.

There are several URL parameters created during sessions or when internal site search queries are entered. These can create more than one URL having the same content. Hence, it is necessary to block such duplicate URLs using the robots.txt file.

The below example blocks URLs created dynamically including session ids and site search queries.

User-agent: *

Disallow: *?dir=*

Disallow: *&order=*

Disallow: *?price=*

Disallow: *?sid=*

Also, ensure that you do not have thin content on your site. Thin content means having two pages on your site on the same topic – one selling birthday cakes online and the other selling cheap birthday cakes online. It is better to merge such thin content pages into a single page by 301 redirecting one URL to another.

5. Identify & Fix Missing Title, Descriptions & Alt Text

Use the Screaming Frog SEO tool to find out the pages that are missing title tags, meta descriptions, and alt text. Add proper text to the missing tags using the technique suggested in point # 3 above. Also remember that each of your pages should have a unique title, description, and H1 tag.

6. Serve High-Quality Content to Users

Do not make the mistake of not having high-quality content on your site simply because you are selling products and not services. Moreover, avoid producing low-quality content that does not solve your users’ problems.

Google strongly suggests creating quality content for users. The content needs to be useful, informative and must present a unique view to the topic compared to what your competitors have.

It should also be engaging and free of any grammar or spelling mistakes. You can make use of these tools for preparing effective SEO content.

If your site provides gated content then ensure you offer flexible sampling for both audiences and search engines.

7. Have a Compelling Call to Action

An e-commerce site is not complete without a proper CTA. It is important to easily distinguish CTA from other elements of the page to improve your click-through and conversion rates.

Here are some best practices when using CTAs

  • Keep the CTA visible and ensure they are mobile friendly.
  • A/B test the button text to identify which text converts the most. You can also take the help of AdWords in this regard by identifying the CTA on pages that are generating the maximum number of clicks and conversions. Remember, ad impressions are not a correct metric to track in this regard because of the rising cases of ad fraud. Always go after conversions whenever you are testing the effectiveness of your CTA.
  • Place the buttons in an area that receives the maximum visibility by checking the In-Page Analytics in Google Analytics.
  • Use action words like “Try”, “Reserve”, “Download”, “Take” etc. You should be able to identify the needs of your audiences well in order to have a compelling CTA.
  • Create a sense of urgency by including words like “offer ends today” “flat 30% off till midnight” etc. This will persuade the visitors to instantly buy the products.
  • Have proper testimonials besides the CTA in order to fade away any confusions in the minds of the potential audiences regarding the product.

8. Keep the Checkout Page Clutter-Free

One of the most common mistakes you can make is to keep the main menu intact even after the visitor has reached the checkout page.

As a site owner, you want conversions to happen as quickly as possible and one of the best ways to do that is to have a clutter-free checkout page.

Do not keep the main menu visible once the customer has reached the checkout page. Only keep that button visible that takes the user to the next step in the funnel and do not present a wide array of options before the user. Doing so might confuse the users they might not reach the end of the funnel.

 

9. Optimize the Google Crawl Budget

 Visit the Search Console and click on “Crawl stats” in order to have an idea of the crawl budget. Crawl budget is a measure of the number of pages that Google crawls from your site in a day.

Google Crawl Budget

Low crawl budget can cause indexation issues. You can increase the crawl budget by optimizing the overall linking structure of your site and by increasing the number of backlinks you are having for your domain.

Moreover, it can be improved by getting rid of duplicate content pages, fixing broken links, and keeping your sitemap update.

10. Follow a Logical & SEO Friendly Internal Linking Structure

 The internal linking structure is perhaps the most important part of an e-commerce SEO strategy. Follow a breadcrumb structure and link the main category pages from the home page. Similarly, all sub-category pages should be linked from their main category pages. This creates a pyramid linking structure to allow proper flow of PageRank. Also, get rid of any broken links and minimize the number of redirects (if any) as this will eat up your crawl budget.

11. Create a Custom 404 Page

It makes sense to have a custom 404 page on your site so that the users are able to navigate hassle-free on the site.

Many times visitors will type incorrect URLs to visit inner pages or some broken internal links might cause your server to return a non-custom 404 page that can possibly confuse your visitors.

A better solution to the problem is having a properly designed custom 404 pages that have important navigational links to direct the users to relevant pages in case they are lost.

12. Have Shorter & Cleaner URLs

Ensure you are not using excessive parameters or session IDs in your URLs. Visitors can lose trust in a website if the URLs are confusing.

For example, if you are selling Adidas shoes then a great URL would be:

www.domain.com/adidas-shoes

On the other hand, a bad URL would be:

www.domain.com/av/id=67

Have shorter URLs under 160 characters for better usability and add static URLs in the sitemap. This will help the search engines to better crawl and understand the contents of the page.

13. Check for Proper Redirects

Use the Live HTTP Header plugin to check for proper redirects.

Remember, for a URL that is not available anymore, you must use a 301 redirect to the closely relevant page.

Avoid bad redirects like 302s, 307s, meta refresh, and JavaScript redirects, as these can harm your SEO efforts.

Similarly, avoid redirect chains as they can diminish the amount of PageRank value passed.

 Conclusion

E-commerce SEO is not an easy task. Regular monitoring via Search Console and Google Analytics is extremely necessary in order to identify issues that might affect the visibility of the site in the search engines. If you want to hire some SEO Expert for Your E-Commerce Website SEO, You can hire best SEO Company in Kota, Name is Next Digital Solutions.

 

Vikas Saraswat
author

I'm Next Digital Solutions founder and an individual contributor to the teams. I blog, I travel, I speak, and I love the worlds of marketing & technology. You can learn much more about me on my social profile page (linked-to below)

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